We started BaadMay with one simple idea: the right purchase at the right time shouldn't depend on whether you have the full amount in your wallet today.
In a country where fewer than 3% of adults hold a credit card, most people are locked out of flexible payments entirely. That means delaying necessary purchases, paying more for essential goods, or turning to informal lenders with punishing terms.
BaadMay exists to change that. We've built a Buy Now, Pay Later product specifically for Pakistan — one that works with local banks, mobile wallets, and merchants — so that any honest shopper can spread a purchase across three interest-free payments, instantly, without paperwork.
We're not a bank. We're not trying to be. We're a technology company that believes access to small, responsible credit is a fundamental building block of a modern economy. Every merchant we partner with, every customer we approve, and every installment we collect brings us a little closer to that vision.
No hidden fees, no fine print, no surprises. If we can't explain it in a sentence, we rebuild it.
Credit shouldn't feel like a trap. We design products that help you succeed — and we celebrate when you do.
We'd rather grow carefully than quickly. Every approval is a responsibility, and we take it seriously.
A few founders. A lot of late nights. And a belief that the way Pakistan paid for things had to change.
BaadMay is founded in Lahore with the goal of bringing modern BNPL to Pakistan's underbanked consumers. First prototype built in three months.
Launched public beta with 15 partner merchants in fashion and electronics. Reached 10,000 approved customers by year-end.
Shipped one-click Shopify integration. Released developer API for custom stores. Partner network grew to 80 merchants.
Launched native iOS and Android apps, giving customers full control over installments, spending limits, and merchant discovery.
Crossed 200 partner merchants and half a million active users. Expanded to in-store point-of-sale in major cities.
We're building the next generation of flexible, transparent financial products for Pakistan — one honest installment at a time.